Friday 15 October 2010

ART PHOTOGRAPHY;

APPLICATION; Art Photography relates to photographs that are created in harmony with the creative eye of the photographer as an artist. Fine art photography stands in contrast to photojournalism, which provides support for telling a specific story or the selling a product.Art photography can be interpreted as posed, edited or delibrate to give more of an effect in ones perspective.

CONTEXT; Art photgraphy is mainly shown in galleries and museums. It is not based on how professional an artist is, its the way they take a picture and the reason behind it. It is used for admiring  and appreciating. However, art phtotography can also be used in things like magazines to promote a product or place, for example a gallery.

TECHNIQUE; the images are to show different angles and perpectives in order to help people visulise a meaning to the photograph. (Upright an image from Esteban Pastorino Diaz. His idea of art is edited to create a collage print of pictures to show what a unique meaning of art..

Wednesday 6 October 2010

FASHION Photography.


"I don’t think photography has anything remotely to do with the brain. It has to do with eye appeal."
                                                                                                                              Horst P. Horst.

Fashion Photography; is a genre of photography that consists of mainly displaying fashion garments such as clothes, shoes and anything to be involved with the fashion world. It is mainly used in advertising and magazines, such as Vogue. In modern day society, fashion has become more involved with the presence of  'exotic' surroundings and accsessories including hair and make-up to enhance a perspective of the advertised fashion.

Context: The easiest and quickest way to get fashion shown is through magazines. The majority in modern day have their own fashion ideas to portray in their magazines, Vogue being one of the well known who express this. However, fashion photography can also be expressed using billboards and other ways to achieve an advertisement.

Techniques:  Most Photographs for fashion are deliberate poses and backgrounds to deliver the type of garments situated, for example, one wearing a wolly jumper, would not be suittable to have a sunny background. Also, mainly all photographs produced are edited and altered to create the perfect, beneficial  picture.

Mario Testino: born 30th October, 1954, is a well known  Peruvian fashion photographer, who has shot for Vogue, Gucci and Vanity Fair. Testino's work has been exhibited in many galleries around the world, most shown at the National Portrait Gallery in London.
               (Right Photgraph is an example of his work)

Portraiture

Portraiture - An Artists representation of a person whether it shows them to be good or bad.


Context: Portraits are usually used for people like the Queen or Pope, or anyone who was rich enough to have one. This helps them to look powerful and important in that time.  However, portraits can be used for anyone else to show a person in their natural area. for example, we use them to prove our identity on I.D cards. also, for family portraits, as it captures a moment in a families life which is important to them. For example, Diane Arbus uses this technique in her work such as her photographs of the matthaei family.

Diana Arbus, born March 14th 1923. She was an american photographer. After committing suicide in 1971, a year later she was the first to have photographs displayed at the Venice Beinnale and  Millions of people viewed her work in 1972-1979.

         "Deviant and marginal people"




 Walker Evans, born 3rd november 1903, also an american photographer was best known for his work for the farm security administration. his work has been the subject of retrospectives at such institutions as The Metropolitan Museum or George Eastman House.


     "literate, authoritative, transcendent"




Techniques: The main technique used today, is one in which the photographer takes an unexpected picture instead of a posed or false imterpretation of the object or person for example,. the picture of picasso.