FASHION Photography.

"I don’t think photography has anything remotely to do with the brain. It has to do with eye appeal."

                                                                                                                              Horst P. Horst.

Fashion Photography; is a genre of photography that consists of mainly displaying fashion garments such as clothes, shoes and anything to be involved with the fashion world. It is mainly used in advertising and magazines, such as Vogue. In modern day society, fashion has become more involved with the presence of  'exotic' surroundings and accsessories including hair and make-up to enhance a perspective of the advertised fashion.

Context: The easiest and quickest way to get fashion shown is through magazines. The majority in modern day have their own fashion ideas to portray in their magazines, Vogue being one of the well known who express this. However, fashion photography can also be expressed using billboards and other ways to achieve an advertisement.

Techniques:  Most Photographs for fashion are deliberate poses and backgrounds to deliver the type of garments situated, for example, one wearing a wolly jumper, would not be suittable to have a sunny background. Also, mainly all photographs produced are edited and altered to create the perfect, beneficial  picture.

Mario Testino: born 30th October, 1954, is a well known  Peruvian fashion photographer, who has shot for Vogue, Gucci and Vanity Fair. Testino's work has been exhibited in many galleries around the world, most shown at the National Portrait Gallery in London.

               (Right Photgraph is an example of his work)